BOSS Challenge LIVE · 3 Days · Oct 26 to 28 ·
8:00 AM to 1:30 PM PT / 11:00 AM to 4:30 PM ET

For coaches, consultants and service pros

You Didn't Start a Business to Do Every Job in It.

Give Me 3 Days and I'll Show You How to Get More Clients Without Working More Hours...

By Handing Every Job That Isn't Yours to Your AI Team.

A live 3-day virtual event for business owners who are great at what they do and buried in everything else. Get the strategy that keeps new clients and customers coming in, and watch a team of AI specialists do the work for you. You'll leave with your AI-powered business foundation built.

Live with Krista Mashore for 3 days. Bring a friend free. No tech or AI experience needed.

DATES
Oct 26 to 28, 2026

TIME
8:00 AM to 1:30 PM PT 11:00 AM to 4:30 PM ET

DAYS
Mon to Wed

WHERE
Live On Zoom
*Desktop/Laptop

If this sounds like your week, keep reading

You Can’t Afford 3 Days Away From Your Business.

That's How You Know You Need Them.

You're the coach, the consultant, the expert. You're also the marketer, the content creator, the inbox manager, the customer complaint department, the follow-up person, the appointment setter, the salesperson, the relationship manager and the one who needs to remember everything.

You start the day meaning to work on the business. By lunch you're buried in email. By the afternoon you've done a ton of busy work and nothing feels done. Then, after dinner, the laptop comes back out.

And somewhere in there is the voice that says:

  • "I should be further along by now."
  • "If I stop for one day, everything falls apart."
  • ​"I don't have 40 hours to figure out ChatGPT."
  • ​“I’m working harder than ever and getting nowhere new.”
  • ​“I’m not techie. I need someone to show me what works.”
  • ​“I used to love this. Now it’s just a lot.”
  • ​“I know AI could help. I don’t know where to start.”

You're not lazy, and you're not bad at business.
You're one person doing the jobs of a whole company.
Nobody ever showed you how to hand them off.

If one day away can break it, the business is running you.
Three days is how you start to turn that around.

Live with Krista Mashore for 3 days. Bring a friend free. No tech or AI experience needed.

It's not your fault it hasn't stuck

Odds are you've already tried to fix this.

  • Free "AI for business" webinars that left you more confused
  • Tools you paid for, logged into twice, and forgot about
  • Help you hired that never quite got your business
  • ​A course built for someone at a totally different stage
  • ​ChatGPT, where you start from scratch every time and get back something that sounds like everybody else
None of that failed because you aren't smart enough. It failed because every fix handed you one more thing to run.
The market keeps telling you that you need more hustle. You don't need more hustle. You need a team. And for the first time, one person can afford one.

Here's what changed

AI didn't change what makes a business win. It changed who can afford to do it.

Look at the business everyone in your market talks about. People knew their name before they ever needed them. They’re different, and you can say exactly how. They’re the one people call first, because they’ve been showing up in your inbox and your feed for months with something useful, and they don’t vanish after the sale. They keep getting better while everyone else stays the same. And they make every client feel like the only one. None of that is new. It’s what winning has always looked like.

That used to take a staff:
A marketing director. A copywriter. A social media manager. A video editor. A graphic designer. An ad buyer. A web developer. An email marketer. An appointment setter. A salesperson. A client success manager. A bookkeeper. An executive assistant.
Most of us couldn’t afford even one of them. So we became all of them ourselves.

1

Be Known
Decide what you want to be known for and who it's for, so you're the obvious choice and not the cheapest one.

2

Build Your AI Team
Meet the specialists who take the first draft of the work: content, lead magnets, pages, ads, follow-up, the inbox.

3

Multiply & Decide
Turn one thing you make into many, run the business like an owner, and walk out with Monday mapped.

Be the one your market chooses.
Not the one who has to do everything.

Live with Krista Mashore for 3 days. Bring a friend free. No tech or AI experience needed.

A Day In Your Business

Here’s where your day goes

☀️ MORNING

  • Checking your phone before you’re out of bed
  • ​Digging out of the inbox before you can start anything
  • ​Answering client messages, texts and DMs
  • ​Rewriting your to-do list, again
  • ​Posting today’s content
  • ​Back-to-back client calls

🙃 MIDDAY

  • More client calls and sales calls
  • ​Customer service questions you’ve answered a hundred times
  • ​Scheduling, rescheduling and chasing no-shows
  • ​Team check-ins and “quick questions”
  • Eating lunch at your desk, if you eat lunch

😵‍💫 EVENING

  • Following up with leads you meant to call yesterday
  • ​Sending invoices and chasing payments
  • ​Fixing the tech: a broken link, a form that didn’t send, a login that won’t work
  • ​Updating your contacts and your spreadsheets
  • Trying to make the content for tomorrow

🫩 NIGHT

  • Back on the laptop after dinner
  • ​Answering the messages that came in while you were with your family
  • ​Client chat support, because they need you
  • ​Writing down the ideas you’ll “get to someday”
  • Lying awake thinking about everything that didn’t get done

You worked all day. Here’s what never got touched.

Look back at every card. Every task was one of two things.
You were either doing the work like an employee, or managing people one conversation at a time.
Here's what's missing:
  • Marketing. Getting known by the people who need you before they need you.
  • Communicating at scale. One video, one email or one post that reaches hundreds of people instead of one call that reaches one.
  • ​Standing apart. Being the obvious choice in your market, so price stops being the conversation.
  • ​New ideas. The offer, the program or the better way you keep writing down at night and never get to.
  • ​Putting AI to work. Every video saved, every webinar signed up for, every tool bookmarked, and none of it set up...

Those are the only jobs that multiply what you already do.

They’re how you reach more people, sign more clients and make more money without adding a single hour to your day. And they’re the jobs that got pushed to “someday.”

You don’t need to work harder.

You need to stop spending your best hours on the work that keeps you busy, and start spending them on the work that grows the business.

That’s what these 3 days are for.

Live with Krista Mashore for 3 days. Bring a friend free. No tech or AI experience needed.

LEARN FROM SOMEONE WHO RUNS ON IT

Built For Krista's Own Businesses First.

Now Watch It Work For Yours.

$82M +

in online sales generated by Krista's businesses in the last 8 years.

150+

specialists on Krista's AI team roster, each built on her playbook for one job.

11+

funnels that each topped $1 million in sales, 2 of them over $25M.

Hi, I'm Krista Mashore.

Entrepreneur and digital marketer. I've had 27 months where I brought in $1M+ in a single month, all through digital marketing. I've been featured in Forbes, the Wall Street Journal and Inc. 5000.

Decades of time, money, people and experience, compounded.

You’ve sat through AI training from people who learned it last month.

I get why you’re skeptical. So I won’t ask you to trust a slide. Over the 3 days you'll watch how I run my own company with my AI team, live on my laptop & across your screen. If I can’t show it working in my business, you shouldn’t buy anything from me.

I built BOSS to run my own company first. It's my authority operating system: my playbook, my strategies and my expertise, put to work through a team of AI specialists, so you can get it done, not just learn it.

The 3 days, day by day

Here's what we build together.

The AI Prompt Playbook is your event workbook, and it’s AI powered. As you work through the three days, it builds a business brain that knows you: your business, your brand, your dream client, your offers, your goals, the questions your clients ask and the objections you hear most.

Take that brain to ChatGPT, Claude or any AI you use, on every project and in every new session. Your AI picks up right where you left off, already knowing your business, your clients and your goals.

No more generic answers. No more starting over at square one every time you open a new chat. Every session builds on the last one, so your momentum keeps growing instead of resetting.

1

Stop being a commodity and become the obvious choice.

  • Why more effort isn't getting you further, and the one role you've been playing that keeps you stuck
  • The commodity trap: when you look like everyone else, price is the only thing left to compete on
  • Claim your niche and build your dream client profile, so every piece of marketing lands
  • ​Build your business brain live, so your AI knows you from day one
Walk out with: your dream client profile, your position, and a business brain your AI can use everywhere.

2

Get found, get leads and follow up with everyone, without doing it all yourself.

  • What people are asking AI about businesses like yours, and why your name isn't the answer yet. Bring your Website Grader results and we'll start closing the gaps
  • Video that attracts: the simple four-part way to say it once and use it everywhere
  • Why an AI team alone won’t get you clients, and what has to be in place first. Plus your lead magnet, your page and your first ad plan, built with AI specialists
  • Follow-up that doesn't fall through the cracks and the AI specialists who already know the job, so the money already sitting in your contacts stops going to waste
Walk out with: a plan to get found online, get recommended when people ask AI, and follow up with every lead without doing it all yourself.

3

Run your business like an owner, not its busiest employee.

  • One to one is a grind. One to many is a business. How one thing you make becomes nine
  • Watch me run my own company live with my AI team, and see what I don't do in the morning
  • Ask "who, not how": human or AI team member, and what stays yours
  • How to hand off the busywork without handing off the you, so you spend your hours as the founder, the CEO, the brand and the one with the next big idea
Walk out with: a look behind-the-curtain of an entire AI-workforce and your hand-off list. You’ll know what goes to your AI team first, what stays yours, and what Monday looks like.

Live with Krista Mashore for 3 days. Bring a friend free. No tech or AI experience needed.

included in your ticket

Everything you get the second you register.

Over 15 hours of live coaching, the same training I reserve for my Elite and Mastery clients $6,997

The AI Prompt Playbook, your personalized AI-Powered workshop workbook $999

The Private Event Community, with limited replays $427

Bonus. A free ticket for a friend $97

Bonus. *Pre-release* Early access to my upcoming book, Be Known or Go Broke $24

Bonus. The AI Visibility Website Grader; gives your site a grade out of 100 $197

Over 15 hours of live coaching, the same training I reserve for my Elite and Mastery clients

The AI Prompt Playbook, your personalized AI-Powered workshop workbook

​The Private Event Community, with limited replays 

Bonus. A free ticket for a friend

Bonus. *Pre-release* Early access to my upcoming book, Be Known or Go Broke

Bonus. The AI Visibility Website Grader; gives your site a grade out of 100 

$6,997

$999

$427

$97

$24

$197

$8,741 in total value, yours for

$47.99

$47.99

$47.99 does not come close to covering 15 hours of my coaching. We priced it this low on purpose, low enough that you commit, show up, and actually do the work. The information alone changes nothing. What you do with it is where the money is. Your bonuses and your book are ready the second you register, and we send them to you immediately after you checkout. 

Live with Krista Mashore for 3 days. Bring a friend free. No tech or AI experience needed.

Try it with zero risk

Show up for Day 1 on me.

Sit through the first day. If you do not feel you already got ten times the price of your ticket, email my team and we will refund every penny, and you keep the bonuses. The only thing you risk is one morning of your time.

★★★★★ 4.8 stars across 3,650+ reviews

Before you talk yourself out of it

Let me answer what you're already thinking.

1

Three days is a lot. My calendar’s already full.

It is a lot, and that’s on purpose. It’s 8:00 AM to 1:30 PM PT (11:00 AM to 4:30 PM ET), so the rest of your day is still for clients. Replays sit in the event group while it runs, so if a client emergency pulls you out, you catch up that night. Block it like your biggest client, because for three days, you are. And the busier you are, the more this pays you back, because every job you hand off is an hour you were going to spend anyway.

2

I’m just getting started. I don’t have years behind me.

Then you’re exactly who this works fastest for. You get to build it right from day one, without years of habits to undo. While everyone else is still figuring out AI, you’ll walk in with a strategy and a team behind you. You don’t need years of experience. You need to be known.

3

I've been doing this 15 years. What's left to learn?

The way people find and choose businesses changed underneath you. More and more of them ask AI before they ever ask a friend. What built your business won’t be enough to keep it growing. I say that with love. Your experience is the most valuable thing you bring, and AI is the first thing that can multiply it.

4

I'm not techie. I'm older. This isn't for me.

It is. My students come from every age, every tech level and every kind of business. If you can send an email, you can do this. I won’t hand you anything complicated, and I won’t make you dance on TikTok.

5

Is this just going to be a 3-day pitch?

No. You get three full days of teaching and building. I will show you how you can keep working with me and my team if you want to go further. Some people will. Plenty won’t, and they’ll still leave with everything they built. You decide.

6

I’ve tried AI before and it didn’t work.

That’s because you were using tools with no strategy behind them. A prompt here, a new app there, and none of it connected. Your AI didn’t know your business, so you got back the same generic answers as everyone else. I’m giving you the system and an AI that knows you, not more scraps.

7

Will this work for my kind of business?

If you sell your expertise or a service, and people have to trust you before they buy, yes. Coaches, consultants, practitioners and service providers use the same strategy. It works because it’s built around you and your clients, not around one industry.

8

Why is it only $47.99? What's the catch?

There’s no catch. I’d rather over-deliver for three days and earn the right to maybe work with you down the road than nickel-and-dime you now. He who markets the most will win, and this is me marketing to you.

9

Will AI replace what I do?

No. AI takes over tasks, not people. Your relationships, your judgment and your face on camera stay yours. Everything else gets a first draft from your team, so you get your time back for the work only you can do.

Where you are now vs. where you walk out

Three days from now, this is different.

Before...

  • Doing every job yourself and still feeling behind
  • Starting from scratch in every AI chat and getting generic results
  • Marketing in bits and pieces, hoping something sticks
  • ​Leads slipping through because there's no time to follow up
  • ​Evenings and weekends lost to the laptop
  • ​Wondering if AI is passing you by

After...

  • Clear on the few jobs that are yours, with a team taking the first draft of the rest
  • A business brain that knows you, so your AI sounds like you everywhere
  • A plan: who you're for, what you're known for and how they find you
  • Follow-up your team runs, so fewer people fall through the cracks
  • ​A business built to give you your time back
  • ​Confident, because you built it yourself in three days

The real investment

The ticket was never the question.

Before you decide three days is too much, ask yourself this.

  • What's one new client worth to you? Now, what's one new client a month worth over a year?
  • What would you do with your evenings if the inbox, the follow-up and the first draft of your content weren't waiting for you?
  • What has it cost you to keep doing it all yourself for another year?

Let's look at these three days the way an owner would.

You're putting in three mornings and $47.99. In exchange, you walk out of Day 1 with your dream client profile and an AI that knows your business. On Day 2, you get a plan to get found, get recommended and follow up with every lead. And on Day 3, you leave with a hand-off list of what your AI team takes first and what stays yours.

Now do the other side of the math. If what you build takes one hour a week off your plate, that's 52 hours back this year. That's three times what you put in.

You're going to spend the next three mornings working either way. The only question is whether it's on the inbox, or on the thing that gets you out of the inbox.

A few weeks from now, you open your laptop and your AI already knows your business, your clients and how you sound. The email that used to eat an hour takes a fraction of it. You know who you're for, what you're known for and what you're handing off next. Not because something magic happened, but because you built it and put it to work.

Or you skip this, and the next few weeks look like every other week this year.

$47.99 and three mornings, against the next year of your business.

Staying the same has a price too. You're paying it right now.

Here's what happens next

From "yes" to Day 1.

01

Grab your ticket for $47.99, then add your friend's free ticket right there on the confirmation page (or later, from your email).

02

Check your email. Your Zoom link, your invite to the Event-Only Facebook Community, your Prompt Playbook access and your Website Grader link are on the way.

03

Get your AI ready. A free ChatGPT or Claude account works. To get the most out of it, set up Claude Pro and the Claude desktop app before Monday.

04

Show up live Monday, Oct 26 at 8:00 AM PT. Camera on, business in hand.

05

Walk out Wednesday with your business brain, your plan and a team ready to take the work off your plate.

One more thing

This is not a magic pill, and I am not going to pretend it is.

It’s three days of your focus, and then it’s you doing the work. The people who show up, build along with me and put it to work are the ones who win. The ones who buy a ticket and disappear get nothing, and there’s nothing I can do about that. If you’re looking for an AI shortcut you can pay for and ignore, this isn’t it.

But if you’ll give me three days and then go do the work, I’ll hand you the same strategy I use to grow my own business, and show you the AI team that runs it with me. That’s the trade.

QUESTIONS

Frequently asked.

Is this for me?
You wouldn’t be reading this if you didn’t want more out of your business. If you’re a coach, consultant, small business owner or service provider and you want more clients without more hours, this is for you. If you’re just getting started and want to build it right from day one, this is for you. And if you’re doing well but you’re tired of being the one doing every job, this is definitely for you.
Will Krista be there teaching?
Yes. I’m doing the majority of the coaching and training myself, live, all three days.
What if I can't attend all three days live?
Show up live for as much as you can, because the people who get the best results are the ones in the room building with me. If life happens, the replays sit inside the Event-Only Facebook Community for the length of the event, so you can catch up before the next day.
Do I need to know anything about AI?
No. We start from the beginning and go at a pace that works if you’ve only ever used ChatGPT here and there. If you can send an email, you can do this.
Do I need to pay for any AI tools?
No. A free ChatGPT or Claude account is a great place to start. If you’re serious about running your business on AI, I recommend Claude Pro, with the Claude desktop app downloaded and set up before Day 1. That’s how you’ll get the most out of the event, your Prompt Playbook and everything else we share.
Can I bring someone?
Yes. Your ticket comes with a free ticket for a friend. Right after you check out, you’ll add them on the confirmation page, and the link is in your confirmation email too.
What’s the Website Grader?
It’s a tool that grades your website on whether AI platforms like ChatGPT can find you, understand what you do and see you as a business worth suggesting. You get the link when you register, so run it before Day 2.
What is BOSS?
BOSS is my AI operating system: a team of AI specialists built around my playbook for becoming the obvious choice. You’ll see it working all three days.
Where is this event taking place?
It’s virtual, on Zoom. You watch from your home or your office. Clear your schedule and show up for all of it, because what you build will change how you run your business.
What’s the time commitment?
Each of the three sessions runs from 8:00 AM to 1:30 PM Pacific, which is 11:00 AM to 4:30 PM Eastern. Keep a snack and water close so you don’t miss anything.
How do I sign up?
Click any button on this page, fill in your details, and we’ll take care of the rest.

Last thing

I'll see you October 26th.

You’ve put in the years. You’re good at what you do. Now it’s time to let those years work for you.

Give me three days. You’ll leave knowing what you want to be known for, with an AI that already knows your business and a team ready to take the busywork off your plate. You get to be the founder, the expert and the brand. Not the one doing everything.

Three days. $47.99. Growth without the grind. Grab your ticket. Show up. Play full out. I can’t wait to meet you.

Krista Mashore Coaching

Copyright © 2026 • Krista Mashore Coaching

Krista Mashore can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax or other professional advice. Any financial numbers referenced here, or on any of our sites, are illustrative of concepts only and should not be considered average earnings, exact earnings, or promises for actual or future performance. Use caution and always consult your accountant, lawyer or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions and results in life, and by your registration here you agree not to attempt to hold us liable for your decisions, actions or results, at any time, under any circumstance.

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